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Digital Marketing

Digital Marketing

We’ve all seen vast changes in the media landscape recently and the opportunity for powerful organisational storytelling has never been greater.

Having authoritative content that ranks highly in Google can often be of more value than gaining a front-page news story. We work with our clients to guide their communications strategy in line with their SEO and overall business objectives.

The essence of our craft hasn’t changed and that is understanding audiences and creating content that is engaging and meaningful to them.

EXPAND YOUR BRAND STORY'S REACH WITH DIGITAL MARKETING

Social Media Management & Monitoring

Your social media strategy should be more than simply clicking 'post'.

Utilising our storytelling expertise we craft engaging content to share your social media story across the most appropriate platforms.

We can either offer a complete solution for your social media management and monitoring or we can work with your existing social or SEO partners.

We partner with SEO experts (yours or ours) to create content (earned, owned and/or paid) to grow your digital authority, drive traffic to your site, and achieve your business outcomes. It's best to start with a Search Engine Optimisation (SEO) website audit, and then follow up with ongoing assistance and reporting to ensure your efforts are producing results.

SEO & Digital Authority

Website Copywriting

A large part of improving your search result rankings and resulting user base is to provide useful and targeted content for your important audiences. Our copywriters will create this content and provide guidance on how to organise it on your website to provide the best user experience possible, resulting in increased customer engagement.

In some industries, the first organic listing is so low on the page due to paid results, local map results and Google's Answer Box / Featured Snippets, that users have to scroll through two to three screen heights before being able to see the organic search results. In affected industries, it pays to use Google Ads to be listed in one of these top of page results.

Beyond search ads described above, other campaign types available through Google include Google Shopping, Google Maps Paid Listings, Display Ads (picture based ads), and Video Ads. These are all options that will suit different brands and business models.

Newsletters

A well crafted newsletter will ensure ongoing engagement with your target audiences.  Our team can do as little or as much as you need, from creating templates, writing and/or distributing your newsletters, to fully managing your MailChimp account.

Digital Marketing Strategy

With so many options available around how to reach your audience online, how can you prioritise your efforts to assure your budget is spent wisely?

 

This is where you need a customised Digital Marketing Strategy. We will help you to identify  and reach your target audience. A detailed plan with reporting to analyse the results once they have been implemented, will allow you to confidently drive your digital marketing, optimising your reach and fulfilling your goals.

Google Ads

I have been dealing with Heidi, Lisa and the rest of the wonderful team at Purple Sherbet since 2014.

 

Even when we were a small client we were made to feel like our business was highly valued and those high levels of customer service have never faltered.

 

As a result of their outstanding service delivery and professionalism, we have gone from using their services for ad-hoc marketing and publicity tasks six years ago, through to our current relationship whereby they are effectively our brand guardians and in a real position of trust.

Dr Theuns Henning   |  CEO, Infrastructure Decision Support (IDS)

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