Media Training & Crisis Management
Investing in media training is critical for individuals and organizations looking to establish a strong media presence and effectively navigate unexpected PR challenges. In today's fast-paced media landscape, it's essential to be prepared for any situation and be able to communicate effectively and confidently with the media and the public. We craft your key messages and deliver coaching that ensures those messages are getting through to the people that matter most to your organisation.
BECOME A MEDIA MASTER BY LEARNING HOW TO TURN CRISES INTO OPPORTUNITIES
Media Tactics & Strategies
Effective media training involves much more than just learning how to give a good interview. It also includes understanding media tactics and strategies, developing messaging that resonates with your target audience, and building relationships with key media contacts. With our training you'll be able to navigate press office functions, TV & radio interviews, and more.
These skills become critical during a crisis, where detailed communication plans & delivery training will enable you to manage any potentially negative publicity that may arise. We'll help you develop a comprehensive crisis management plan that includes strategies for responding to media questions, engaging the media and public in a positive manner, and we'll monitor social media and other online channels to be sure the current strategies are working.
By being prepared, you can mitigate the impact of any crisis and maintain your reputation and credibility, even in the face of adversity.
Media Monitoring & Analysis
We offer a media monitoring service and full reporting across all activity in a manner that is simple to quantify results so you can be assured that your brand's reputation is strong and healthy. Let us do the monitoring so you can get on with doing what you do best.
Uniformly delightful to work with, regardless of the stresses involved (such as miraculously managing to turn a disaster to our advantage). We highly recommend Purple Sherbet to anyone looking for a dedicated PR company.
Debby Hardy | Sponsorship & Marketing, Auckland Garden DesignFest