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Glaucoma New Zealand



We’re proud to have supported Glaucoma NZ to generate their highest ever level of awareness and donations through an integrated marketing communications campaign for Glaucoma Awareness Month.


To reach a younger 40 – 50-year-old demographic, and disrupt the common misconception that glaucoma only impacts you later in life, we developed a creative central campaign concept that personified “Glaucoma” as the Thief of Sight.


Through captivating story telling across media relations, street poster, digital advertising, social media, sponsor-led activation, and owned channels, we encouraged Kiwis aged 40+ to get regular eye health tests to stop the glaucoma thief stealing their sight and impacting their ability to do everyday activities.


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